Digital Marketing Lead
Strategic digital marketing lead with 8 years' experience managing full-scope social, paid media, and creative operations for FMCG brands. Oversees six active brands across Meta, TikTok, and YouTube Ads and leads cross-disciplinary teams in content, design, and video production.
Hi, I'm Fazli, currently the Digital Marketing & Operations Lead at iCookAsia Digital, a social media and video production agency for food brands.
I oversee digital operations for multiple clients, managing Meta and TikTok ads, content production, and overall campaign strategy.
Over the years, I've led regional projects like Lesaffre's Technical & Recipe Video Series for the Japan and APAC markets, and festive campaigns for brands such as Kewpie, ERA, and SAJI.
I also handle budgeting, media planning, and design internal systems that keep our workflows efficient and consistent.
I like keeping things creative yet structured, blending data, design, and storytelling to turn everyday marketing into something that performs.
Built SAJI’s social presence from scratch in 2019, growing it into one of Malaysia’s top FMCG food communities with over 284K followers and 20M reach.
Grew Beras ERA's social presence with consistent postings, localized visuals, and monthly Meta & TikTok ad campaigns that expanded brand awareness nationwide.
Led Meta and YouTube ads for KEWPIE's nationwide CNY 2024 contest, driving strong reach, engagement, and contest participation through effective targeting and execution.
Managed end-to-end production for Lesaffre's regional video series, bringing together teams from Japan, Vietnam, the Philippines, Singapore, and Malaysia.
Manage monthly Meta and TikTok ad campaigns for six active FMCG brands, overseeing strategy, budgeting, and performance optimization, ensuring consistent results and long-term client retention.
Complete digital strategy for e-commerce brand including SEO, PPC, and conversion rate optimization. 300% traffic increase achieved.
Developed comprehensive content marketing strategy for B2B tech company. Blog series, whitepapers, and social media amplification.
User acquisition campaign for mobile app. Cross-platform strategy combining paid ads, influencer marketing, and ASO optimization.
Complete digital transformation for 50-year-old consumer brand. Website redesign, social media presence, and digital marketing strategy.
End-to-end digital marketing for major product launch event. Multi-channel campaign including social media, email, and live streaming.
I'm always open to discussing new opportunities, collaborations, or just chatting about digital marketing. Feel free to reach out!
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